In mutual distribution deal
Sports betting technology firm Metric Gaming and data services provider Sporting Solutions have inked a mutual distribution deal with each other's sports wagering products.
In exchange for Sporting Solutions' content and pricing solutions — which will help supplement Metric's sportsbook offering — Sporting Solutions has been awarded a license to distribute Metric's in-play pricing feeds throughout Sporting Solutions' global customer base.
"We were looking for a trusted and well-established partner to complement our sportsbook platform while also providing access to a valuable customer distribution network, making Sporting Solutions an easy choice," commented Peter Bertilsson, chief executive officer of Metric Gaming.
"We see many obvious synergies between our companies, and look forward to exploring all of the opportunities we expect this partnership to yield," added Ronnie Whelan, business development director for Sporting Solutions.
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