Sky Betting Enters E-sports Vertical

Online gambling group teams up with Betgenius

Brit online gambling operator Sky Betting and Gaming has joined the growing number of companies entering the eSports vertical, partnering with content provider Betgenius to introduce the new service.
The head of sports betting at Sky, Ben Wright, said Wednesday that his company see potential in the rapidly growing eSports sector and is using long-time partner Betgenius to open up new opportunities.

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