Multi-year partnership in the U.S.
The National Basketball Association (NBA) has signed a multi-year partnership with The Stars Group (TSG), the gaming company’s first with a professional sports league in the U.S.
TSG has been named an authorised gaming operator of the NBA, giving it the right to use official NBA betting data and league marks across its digital sports betting offerings.
“The Stars Group is an accomplished global online gaming leader and we are excited to work with them on their first U.S. sports league partnership,” Scott Kaufman-Ross, Head of Fantasy & Gaming, NBA, said in a press statement.
“This dynamic partnership will be another way to create authentic fan engagement with league logos and official NBA betting data, while leveraging Stars’ global expertise to further optimize the fan experience.”
“We are excited to partner with the NBA as we continue to execute on our U.S. strategy,” added Matt Primeaux, SVP Strategy & Operations, USA at The Stars Group. “This agreement enables us to use official NBA data and league marks, providing a better experience to our customers, while working with the NBA to protect the integrity of games.”
Under the terms, TSG will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms.
Additionally, the NBA will be promoted across TSG’s gaming platforms including PokerStars.
The Stars Group and the NBA will also collaborate on responsible gaming and partner on best-in-class practices to protect the integrity of NBA games.