Following on from the news last month that the Swedish casino software company NetEnt had enhanced their profile in the US with a deal with BetMGM in the state of Virginia, NetEnt have this morning announced further expansion plans for the regulated US market.
The latest news confirms that NetEnt has grown its market-share in Pennsylvania after integrating with The Cordish Companies recently launched online casino PlayLive!.
The supplier’s collection of world-renowned online casino and table games are now available to the operator’s players in the Commonwealth, including market favourite titles Starburst, Gonzo’s Quest and Divine Fortune. After making its debut in August 2020, PlayLive! is the first branded online gaming site to launch prior to the upcoming opening of The Cordish Companies two new land-based casinos in Pittsburgh and Philadelphia.
The launch further cements NetEnt’s strong market position in Pennsylvania, where its games have proven to be an instant hit with local players since the supplier went live in the state last year.
Brian Kraft, NetEnt’s Vice President Commercial for Americas, commenting on the news stated: “PlayLive! will be a major contender in Pennsylvania’s online market and we’re proud to be supporting The Cordish Companies with this new venture.”
The diversity of our table games and casino portfolio offers something for everyone, helping the operator to cross-sell to its existing land-based player base and attract new audiences.”
While Brian Uran, Vice President of Marketing at PlayLive!, added: “As one of the first suppliers to go-live in Pennsylvania, NetEnt’s portfolio is must-have for any operator looking to compete in the online sector. Partnering with them was a priority for the launch of PlayLive!”
