Multi-year deal in a number of significant markets
The National Basketball Association (NBA) has embarked on a multi-year partnership with Daily Fantasy Sports (DFS) provider PlayON who has been awarded the coveted Official Daily Fantasy Sports Partner of the NBA in multiple markets throughout Europe, Latin America and Asia.
PlayON will offer Official Daily Fantasy NBA Games in the UK, France, Spain, Italy, Germany, Brazil, Mexico, Argentina, Australia, Japan and the Philippines, beginning with the 2017 NBA Playoffs.
“With basketball’s global appeal, we are always looking for new ways to bring authentic NBA experiences to our fans across the world,” Salvatore LaRocca, NBA President, Global Partnerships, said.
“Our partnership with PlayON provides us an opportunity to deepen our engagement with our international audience, and bring these fans closer to the game.”
“We look forward to working closely with the NBA to deliver innovative sports entertainment experiences to basketball fans around the world,” added Killian Jones, founder and chief executive officer of PlayON.
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