The American Gambling Association ( AGA ) have today announced that they have introduced a sports betting code which members of the AGA have agreed to follow. The introduction of the sports betting code falls exactly one year after the Supreme Court struck out the Professional and Amateur Sports Protection Act, an act that would have seen sports betting made illegal throughout the US.
Titled the Responsible Marketing Code for Sports Wagering, which you can view for yourself in full detail here, the AGA and it’s members hope that it will ensuring the practice of responsible marketing of their products.
Bill Miller, president and chief executive officer of the American Gaming Association commenting on the introduction of the new AGA code said: “For several years, the gaming industry has been committed to driving the illegal market out of business for the benefit of consumers, state and local economies and the integrity of both games and bets.”
“The gaming industry has an obligation to extend our decades-long commitment to responsibility to this growing sector, and that’s exactly what this effort codifies. We are setting a high bar for sports betting advertising and will continue to ensure that everyone involved in the expansion of legalized sports betting across the country – gaming operators, sports leagues and teams, broadcasters and other businesses – rise to this standard.”
Since May 2019 when PASPA was overturned and struck out by the Supreme Court, seven new states have granted single game legalized sports betting. With the potential of the market in the US seen as very lucrative, with many big players within iGaming already establishing a foothold in the US as a result.
