Differentiation in the New Jersey market
GVC Holdings has described its latest multi-year deal with Ainsworth Game Technology (AGT) as a landmark agreement which will see the exclusive launch of AGT’s proprietary slot games in New Jersey’s online casino market.
GVC’s New Jersey platform, which powers both the MGM and Borgata gaming brands, will initially launch around twenty of AGT’s slots, with multiple additional games added on a monthly basis.
Under the terms of the agreement, GVC has a six-month period of exclusivity to launch AGT’s titles on its network, which also includes the GVC-owned nj.partypoker and nj.PartyCasino brands.
AGT content is a staple in New Jersey’s bricks-and-mortar casinos, with a market share nearing 10 percent, GVC said. Poplar titles include Mustang Money, Electric Nights King Strike and Wild Fire Riches – all of which will be available exclusively on GVC’s network later this year.
The deal boosts GVC’s recent roll-out of more than 30 titles created by its in-house development studio.
Kevin Allan, GVC’s President of New Jersey Operations said:
“This is fantastic news for both our B2B partners and the wider casino playing public of NJ. The online market has been stagnant for too long, with many casino’s offering a similar line-up of content. Ainsworth are helping us to really shake things up, bringing an entirely new collection of standout titles which are sure to be a major attraction and point of difference for our network.”
Jason Lim, General Manager for Ainsworth Online, added:
“We are excited to be partnering with the GVC Group for New Jersey and look forward to providing Ainsworth’s land based content online.”