Joint venture continues to develop US sports betting initiative
The MGM Interactive – GVC Interactive sports betting joint venture in the United States has selected Sportradar to be its exclusive provider within the United States of sports betting data for certain US sports leagues which Sportradar has the right to distribute.
“MGM and GVC are leaders in the sports betting landscape, and we are proud to be their provider for US sports data,” said Neale Deeley, VP Gaming Sales, Sportradar. “We have been preparing for the opening of the US market for some time now with an across the board ramp up of our US sports betting offering and we are delighted with this endorsement from MGM and GVC that all the hard work is delivering what world class betting operators are looking for.”
The agreement covers a wide range of pre-match and live betting services along with bet stimulation content such as live match trackers. It is the latest development in a longstanding relationship which is built on trust and collaboration.
Adam Greenblatt, MGM GVC Interactive’s CEO commented, “We have a clear and simple objective; to provide our US customers with the best and broadest range of betting products in the market. Sportradar is a great partner to help us get there, enabling us to offer a huge spectrum of US sports events while leveraging off our global portfolio.”