Multi-year partnership signed with MGM Resorts
The NFL franchise New York Jets has followed its recent partnership signing with 888 Holdings (see previous InfoPowa report) with an agreement with MGM Resorts.
The Jets announced Wednesday that MGM Resorts will become an official gaming partner, and that it is still searching for a suitable daily fantasy sports partner.
MGM Resorts chairman and chief executive Jim Murren said in a company statement: “We could not be more excited to join with the New York Jets for a first-of-its-kind partnership in the NFL.”
The MGM deal includes the introduction of the mobile app game “I Called It,” specifically designed for Jets fans, that allows users to play for free in compliance with the NFL’s policy of not advertising sports betting sites.
Whilst the NFL has somewhat back-tracked on sports betting following the US Supreme Court strike down of PASPA, it still prohibits sports betting advertising other than that for fantasy sports sites at NFL stadiums and on NFL broadcasts.