The Kindred Group who own the well known Unibet brand, have today announced their expansion into a third state in the US, with Unibet now going live in the state of Indiana. Indiana in turn becomes the third such state after Pennsylvania and New Jersey where Unibet has received a licence to takes bets in the US.
As part of a multi-state agreement with Caesars Entertainment, Kindred through Unibet are now able to take sports bets from residents of Indiana. Commenting on the announcement, Manuel Stan, Senior Vice President of Kindred US said: “After two very successful launches of the Unibet brand in the US, we are now excited to move forward with our agreement with Caesars Entertainment.”
“We look forward to introducing customers in Indiana to Unibet’s first-class online sportsbook to enjoy the great experience in a safe and secure environment. To be able to launch our product just in time for the NHL and NBA season restart is very exciting. Indiana also represents Kindred’s first step into the Midwest, and we are expecting other states in the region to follow shortly.”
“This announcement follows our Group strategy, establishing a presence in what will most likely become the world’s largest gambling market. We merge a local focus with global expertise wherever we operate.”
While Christian Stuart, Head of Caesars Sports and Online Gaming added: “We look forward to Unibet’s success in Indiana and the incremental revenue stream it will provide our sportsbook business. Unibet’s launch comes at an exciting time for fans with the return of professional sports.”
